SMITH AND ROGUE
WHAT WE ARE ABOUT
Mission Statement: "Smith + Rogue is dedicated to keeping the Western spirit alive through our clothing and gear, designed for the bold and the adventurous. Our mission is to craft products that not only withstand the rigors of the country and backcountry but also celebrate the diverse stories and lifestyles of the West. We strive to provide exceptional, heartfelt service, ensuring every interaction reflects our commitment to unreasonable hospitality."
Vision: "Our vision is to be a brand that unites people across conventional boundaries, fostering friendships and shared experiences through our products. We aim to continuously innovate, learning and growing in areas from outdoor gear design to creating apparel that fits and flatters every body type. While we are steadfast in our environmental responsibility, we choose to lead by example, letting our actions speak louder than words in our journey to care for the earth and bring people together."
THE COMMITTEE
We like to refer to our little group as the Committee.
We are a loose band of westerners with many backgrounds, styles, and definitions of what it means to be "western". Some of us rodeo, others climb and fish, skateboard, run rivers, hunt, ski, backpack, farm, ranch, play music, howl at the mountains, and we all love travel and adventure.
We originate from Montana, America and somehow we all ended up making clothes and gear, far from any of our minds growing up. Now it has become a passion.
We are grateful for the opportunity to share our products, love of adventure, and western style with you.
WESTERN STUFF
"Western" is more than a style. or fad. The West is where we come from. It emodies the spirit of adventure and grit. That plunge into the unknown where anything can happen.
WATCH THE COMMITTEE
Check out all the episodes of The Committee on our YouTube page @smithandrogue
STAFF PICKS
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