We appreciate natural materials (hemp, pima cotton, merino, bamboo) and use them wherever it make sense.
Our goal is to make the western lifestyle accessible to anyone by starting with purpose and function over fashion and trends, attention to detail, and performance and quality without the sticker shock.
THE STANDARD ISSUE
What are t-shirts usually made of? Polyester, wool, silk, or cotton to name a few, Usually though a combination of polyester and cotton. Polyester is plastic, often recycled from used water bottles. Our tees are made from 100% cotton, becasue we prefer natural fibers whenever possible, especially next to skin. Perhaps one of the most important thing to consider, when considering a tee shirt, is comfort. Comfort is never overrated. And when it comes down to comfort, there are a couple of factors to consider: breathability, hand feel, and fit.
SR41. Is it a reference to a ski locker number? The 41st county, McCone? Neither. It simply refers to Montana’s statehood history when it joined the union as the 41st state on November 8th, 1889.
The Standard issue is our contribution to keeping the written word alive. It is where we write on whatever inspires us. If you have a question, shoot us an e-mail, we would like to answer it.