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Turn inside out. Machine wash cold with like colors. Do not bleach. Do not tumble dry. Lay flat to dry.
We named the No. 777 after Montana’s first and most famous Vigilantes. No one knows exactly what the original meaning of 3-7-77 was. Some say it was a symbol representing the 3 hours, 7 minutes, and 77 seconds law breakers had to hightail it out of town. Others have said it represents the 24 hours criminals had to get out of Dodge. It might even have something to do with secret societies (Masons).
In any case we made these Jeans in their honor. Without whom Montana might still be the “Wild West.” A lawless land might be fun for a bit, but it would get real old real fast, if you survived to tell the tale.