W's Hygee Seawool Crew

Repurposed Comfort

Hygee pronounced “hoo-guh” is a Norwegian word that describes a cozy, contented mood. And our new Hygee Crew is all about taking time to relax and enjoy life whether that is with your close friends on the ski hill or sharing a drink around the fire. Now made with Seawool, which is an innovative material made from oyster shells combined with recycled plastic bottles. This innovative fabric is meticulously crafted from upcycled oyster shells, typically discarded by the food industry, and recycled plastic bottles. Remarkably, Seawool utilizes approximately 60 plastic bottles per kilogram of fabric, diverting substantial amounts of post-consumer waste from landfills and waterways. It’s an eco-friendly option that provides a better comfort-wearing experience and feels like wool. It's also extremely versatile in durability, giving the wearer a resilient midlayer for lightweight warmth and fast dry times. Whether you're a downhill skier, a snowboarder, or cozied up by the fire the Hygee Crew is for you.