The story of Italian wool is epic, filled with rich heritage, top-notch quality, and a style that never goes out of fashion. Its roots go way back, all the way to the beginning of civilization with the Etruscans laying the groundwork for those incredible fabrics that would shape fashion for centuries. From the fancy clothes of Renaissance nobility to the cozy knitwear we love today, Italian wool has always been a symbol of luxury, comfort, and timeless style. 
 
We hold this legacy in high regard. We know that Italian wool's appeal goes way beyond just how it looks. It's a tribute to the expertise of generations of artisans, a dedication to using only the best materials, and a commitment to creating clothes you'll love wearing for years to come. 
 
Our journey through this fascinating history takes us straight to the heart of Italy. During the Renaissance, Italian wool really hit its stride, becoming one of the most sought-after and reliable fabrics around. 

But what exactly makes Italian wool so special? It's known for being incredibly soft, breathable, and naturally warm. The fibers are super fine, making the fabric lightweight yet surprisingly insulating. This unique feature means you can wear it year-round, feeling cozy in the colder months and staying cool and comfy in milder weather. 
  
 While other wools, like Merino wool from Australia and New Zealand (the most wool you’ll find on the market), can also be super fine, they might not be quite as consistent as Italian wool which is known for its extra-thin fibers, making it incredibly soft and lightweight, and unlike these other wools, the thickness tends to stay pretty consistent.  
 
This translates to a more even feel and stronger durability year-round, no matter the season. Which means having top-notch quality that goes beyond just being comfy. It's naturally tough and doesn't get damaged easily, keeping you looking your best season after season. 
Moreover, a growing number of Italian wool producers are adopting eco-friendly practices like responsible grazing and ethical shearing. This makes Italian wool a great choice for folks who care about the environment and want to make conscious purchasing decisions. 
   
An added plus is that Italian wool wicks away moisture and resists odors, making it a practical choice for everyday wear. Unlike some synthetic fabrics, it lets your skin breathe, creating a comfortable and healthy wear experience. 
We get that respecting tradition doesn't mean being stuck in the past. We strive to celebrate the rich heritage of Italian wool while pushing boundaries with innovative fabrics and designs. Our partnership with Tessile Fiorentina, a leading name in the Italian and international textile market since 1958, is a perfect example of this commitment.  
 
Tessile Fiorentina's expertise, combined with our dedication to innovation, allowed us to create one of our favorite line-ups to date, The Esquel. Our Esquel collection (named after a town in Argentina near Patagonia) is the pure essence of Italian wool while incorporating modern sensibilities. Refining the wool for these shirts was a thought, but we wanted to make a mid-layer that looked amazing while using sustainable practices and cutting-edge techniques to ensure the longevity and quality of our products. Make no mistake, this isn’t a next-to-skin product. It was made to tough it out in the elements while paying homage to an age-old textile we all know and love. 

When you buy something made from Italian wool, you’re not just getting clothes; you're getting a piece of Italian history and tradition. You're acknowledging the dedication of generations of masters who have perfected the art of working with wool. You're embracing the luxurious comfort and timeless style that has captivated fashion enthusiasts for centuries. 
 
So, the next time you reach for that Italian wool garment, take a moment to appreciate the story it tells. Feel the amazing texture, revel in the unmatched comfort, and know that you're wearing a piece of an enduring legacy, woven with passion and passed down through generations.